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How To Popularize Traditional Art?



Do you get fascinated by antique art and culture?

Do you like a broad canvas of beautiful painting?

Does your wardrobe have a collection of hand woven clothes?

Are you into the game of colours?

Do you get amused by the new breed of tech-savvy artists?

Congratulations, you have a great artistic mindset.

Popularizing The Art

(alpanas, aripana, mandana

Arts and crafts are an integral part of life in any civilization or country. The age-old traditions, the beautiful walls of the houses in rural areas, the hand painted decorative items, the intricate carvings of the doors and windows of the temples and even houses, or the rangolis (alpanas, aripana, mandana) - all these things/ practices clearly show the richly rich our cultural heritage.

Changing Time and Timeless Beauty


The traditional art of any country clearly displays the comprehensive attitude of the inhabitants.

In India, the versatility of art and culture is visible in every nook and corner. Even several severe foreign jolts couldn't shake our spirit.

Fortunately, most of the handicraft artisans were spread over the country and many regions were actually far away from any kind of foreign influences.

That's why the skills and the crafts survived.

Recognition, Revival, and Exposure

By tradition is meant the transmission of thinking and believing. (Ross)

From the time of ' No data available ' in the crafts industry to present days,we witnessed a mammoth transition.

In the current scenario, when any information is just a click away, concrete steps should be taken to popularize traditional art.


Wanna read more, here you go:

Some of the steps that one can take are:

  • It's important to find the artists who are still away from the limelight.

  • Discovering as well as inducing the promising artists as early as it can be.

  • Grouping the artists according to their genres is vital.

  • A market survey of important craft centres should be conducted for the assessment of the artists.

  • Fulfillment of the monetary needs of the artists is also an important issues.

  • Providing facilities to exhibit the art works is also a must .

  • Encouragement to make cost effective products as sometimes the expensive art piece remains unsold no matter how attractive it is.

  • One of the major step in the due course is to persuade the Central and State governments to provide support for the crafts industry.

traditional art

  • Traveling the length and breadth of the country to revive the craft industry should be done with the close association of the government.

  • A parallel program to identify the raw talents be launched.

  • Awareness of the cultural heritage and traditions should be created by specialized programs.

  • Art and culture should be included in the extra curricular activities in the school education system.

  • Ingenious indigenous talented people should be trained as per the modern technologies.

  • Traditional art and crafts of any country is a matter of pride for the citizens and it imparts a great sense of patriotic feelings.

  • The growing demand for the art at home and abroad helps the craft industry.

  • An exclusive market for the art and craft items to be built up with the support of the government.

  • Policies should be drafted keeping it simple and relevant.

  • NGOs and companies like and other institutions must come forward to sponsor the art and the artists too.

  • In the era of social media, marketing, and advertising the art with a message of possible positivity will work for sure.

  • A direct conversation with the bonafide artists is also a good initiative.


Samuel Johnson.

Where there is a will, there's a way and where there is a way,there shouldn't be any back out.

Traditional art is so distinctive and unique for the respective civilizations. It also imbibes the emotions of pride and admiration towards history.

Popularizing traditional art is like connecting different cords of the soul of the country and adding rhythms to it's cultural legacy.

Some useful tips, have a look:

Author and Editor: Shalini Priyadarshiny

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